SEO services in the Netherlands: who this is for
This service exists for clients who need more than a standard link building package. It is built for businesses that have to win in Google.nl without being Dutch by default:
- Expats and internationals who started a company after moving to the Netherlands and now compete against established Dutch brands.
- Foreign companies expanding into the Dutch market, usually with a translated site that is not ranking.
- Dutch businesses with an international audience that need both a .nl presence and English pages that do not cannibalise each other.
- Ecommerce and service businesses that need Dutch buyers to trust a foreign brand name.
In practice it means specialist Romano sinks his teeth into one project at a time, using techniques built up over more than a decade of work, to make a site genuinely findable rather than merely present.
That is the part most agencies skip. Romano reads the relevant literature for the industry in question, talks to key people in the community around it, and where possible tries the products or services himself. Over the years that has turned him into an accidental expert on bed bug control, offshore access systems, camping in the Netherlands and Belgium, and the paleo diet. A campaign is never a repeat exercise to be processed as fast as possible.
Only six clients are accepted at a time, so attention stays undivided. There are currently no places available. Signing up for the waiting list is possible, and a message follows as soon as a spot opens.
What is included
- Content optimisation, in Dutch, English or both
- On page SEO
- Off page SEO, including link acquisition
- Technical SEO and site structure
- WordPress optimisation
- Plugin configuration, including multilingual setups and hreflang
- Keyword and market research specific to Google.nl rather than a translated keyword list
Every month a report is delivered, including rank tracking for the agreed keywords and a link acquisition table.
Why this is not only about links
Search engine optimisation is not only link building. A site also has to offer a genuinely good experience through speed, engaging content and sound design. Those factors make browsing pleasant and indirectly support the campaign. Google now reads usability signals such as how long people stay and how quickly they bounce back to the results.
There is a second point that matters even more for international businesses: traffic is not the goal, revenue is. What percentage of visitors actually buys? Localisation drives that number. A Dutch visitor who sees prices in euros, a KvK number, an address in the Netherlands and iDEAL at checkout converts at a different rate than one who lands on a lightly translated foreign page. Conversion work is part of this service.
Price
The price varies. Factors include competition in the industry (ranking for mortgages in Google.nl costs more than an obscure long tail term), the goals set, and how comprehensive the campaign needs to be. The hourly rate is 12,50 euro, which is deliberately low for this market. The service runs as a monthly subscription: billed per month, cancellable at any time. For EU registered companies outside the Netherlands, VAT is reverse charged.
Getting started
A free audit comes first. Get in touch describing the market, the languages involved and the goal, and we will look at whether the project is a good fit. Correspondence in English is normal here, so language is not an obstacle.
Best SEO services in the Netherlands: other names for the same thing
This kind of work goes by many labels: SEO subscription, SEO campaign, outsourced SEO, SEO consultancy, SEO support and ongoing SEO. Dutch providers use the terms SEO abonnement, SEO campagne, SEO uitbesteden, SEO begeleiding, SEO ondersteuning en SEO traject, which is useful to know when comparing quotes from local suppliers. The substance matters more than the label.
Related reading: best SEO companies in the Netherlands and choosing the best SEO agency in the Netherlands.